


I’m referring to Graff Diamonds’ latest timepiece called Hallucination, unveiled on Baselworld opening day that comes with a kaleidoscope of over 100 carats of rare multi-colored diamonds. The Fascination is the second timepiece that has made a big impression for Graff at Baselworld. And now for some more Baselworld dazzle, this time more literally than you’d imagine. “It is a true celebration of our diamond mastery.” Il Graff Hallucination è un capolavoro scultoreo, una celebrazione del miracolo dei diamanti colorati, si legge nella nota emessa dalla maison direttamente da Laurence Graff. despus de inventarse el primer reloj de mueca, el reloj ms caro del mundo cost 51,5 millones de euros, diseado por la joyera Graff Hallucination. “It perfectly encapsulates the ethos of our business, from sourcing the very finest diamonds, uncovering their potential through our cutting and polishing divisions, pushing the boundaries of design, meticulous craftsmanship and attention to detail – resulting in the creation of the most fabulous jewels in the world.” The idea of making this pricey piece of haute horology came from Laurence Graff, the Chairman of Graff Diamonds. The Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways, adding a touch of magic to the jewel.” The Graff Diamonds Hallucination is perfect for the ladies or one very lucky lady, whose net worth will suddenly escalate in leaps and bounds. “We are inspired by the rarest and most precious diamonds – their influence is evident throughout everything we do. Graff Diamonds founder and chairman Laurence Graff said the timepiece demonstrates the close collaboration between Graff’s London and Swiss ateliers. Its tasty, candy-like Hallucination ladies watch is thought to be. According to the London-based jewellery company, the Fascination watch is the world’s most valuable “transformable timepiece” as the diamond centrepiece is “an interchangeable element” which can be worn “as the centrepiece of a highly sculptural bracelet or placed into a bespoke shank and worn as a ring”. London's Graff Diamonds certainly made a memorable debut in the prestigious Hall 1 at Baselworld 2014 in Switzerland this week. Graff Diamonds has unveiled a US$40 million watch emblazoned with 152.96 carats of white diamonds and topped with a 38 carat D Flawless diamond at BaselWorld.
